Formulated with patented, "Gray seeking dyes" that uniquely penetrate resistant gray hair to deliver that extra boost of concentrated color for maximum 100% gray coverage. Comes with pro-keratine complex and is enriched with special polymers that protect and revitalize hair from inside out. It's conditioning agents are very gentle and will not damage fragile, fine, dry, permanent waved or relaxed hair. The unique foaming action makes application simple. Your hair will detangle with ease and be left silky to the touch. If you're looking for rich and radiant color... this is your hair color!
Features:
Amazing shine with medium brown color
Concentrated color provides maximum 100% gray coverage
Excellence triple protection system reinforces internal structure of hair to help protect from damage giving rich radiant color
Protective pre-color serum protects fragile areas of hair, mainly dry ends and also helps prevent damage
Protective pro-keratine color creme beautifully colors hair with long-lasting gray coverage
The protective conditioning treatment deeply conditions and helps protect hair after and in-between coloring
Available in 42 shades